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Fossil Mothers Day Campaign Launched - Fossil Group Marketing Team - Australia

9 Apr 2025 2:50 PM

Dear Editors,

Sharing the new Fossil Mothers Day collection with you!

Collection copy highlights for different collection

HARLOW:

SHE’S THE COOLEST
It’s the gift for mom: Harlow. A ‘90s archival timepiece that’s also a bestseller. Need we say more?

MOTHER OF PEARL
She's a material girl—and proud of it.

Additional product detail language:
Major gifting bonus—genuine mother-of-pearl inlay ensures no two pieces are exactly alike.

WOW FACTOR
She’ll be a showstopper in genuine abalone. Now starring on some of our most iconic styles.

Shorter:

JESSIE BUCKET BAG
When they ask, you can tell them the beads are Italian-made.

Longer:

JESSIE BUCKET BAG
When they ask, you can tell them the beads are Italian-made. They’re even polished and placed by hand in custom-designed settings.